Privacy-enhancing technologies (PETs) are methods that help companies comply with legal data protection requirements while maximising the value that can be created from data.

In an increasingly data-driven world, privacy-enhancing technologies (PETs) are gaining in importance. These technologies help companies ensure the protection of personal data while also exploiting the value of data for innovation and growth. For Swiss companies, PETs are not just a tool for complying with data protection laws, they also represent a competitive advantage.

What are PETs?

PETs are technologies and methods that ensure data protection when processing, analysing and using data. This includes removing or obscuring personal data to prevent conclusions being drawn about individuals. It involves calculating encrypted data and securely analysing data between multiple parties without disclosing the input data.

Why are PETs important?

With the new Swiss Federal Data Protection Act (nDSG) and the EU's GDPR, data protection measures are mandatory. PETs minimise the risk of violations. In addition, these technologies allow valuable data analysis to be carried out without compromising privacy. This way, consumers can be sure that their data is being processed securely.

What should Swiss companies do?

Implement PETs such as anonymisation and encryption in your data usage. Make your employees aware of data protection issues. Check whether your processes comply with the new Federal Data Protection Act and with international standards. Invest in solutions that future-proof your data. strategy.

Privacy-enhancing technologies are essential for Swiss companies to comply with data protection laws, minimise risks, build trust with customers and implement data-driven innovations securely. We are happy to support you in this.